Title tags, Description tags and Keywords are most important to search engines (in that order).
Be sure to place your best keyword phrases in your Shop Title.
Section Titles and Listing Titles are really important too.
So where do Search Engines find these tags?
* On your main shop page, Title tags come from your Shop Title, Description tags come from the first 160 characters of your Shop Announcement and Keywords come from your Section Titles.
* On each section page, Title tags come from the particular Section Title of the page you're on, Description tags come from your Section Title too, and Keyword tags are all your Section Titles.
* On each listing page, Title tags come from the first 50 characters or so of your Listing Title, Description tags come from the first 160 characters of your item description and Keyword tags come from your Item Tags.
It's important to do your research and use good keyword phrases. Finding the right keyword phrase is really hard. You have to think like a shopper and try to imagine what someone who might buy your item would search for when they're on the internet. Then you have to figure out if there are enough searches done to make it worthwhile, but not so many so that there's too much competition! Oy. I still haven't figured out what the best keyword phrases would be for my shop. I'm open to suggestions! This blog post from the Sellers Assisting Sellers Team is really helpful if you're interested in learning how to do keyword research.
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